For Immediate Release
Remembering those lost to drug overdoses at Aug. 30 overdose awareness event
SANTA ROSA, CA | August 18, 2025
An average of 12 people die each month in Sonoma County from drug overdoses, which is the third highest rate among Bay Area counties. With fentanyl having emerged as a stealth drug often unknowingly mixed into other drugs, the situation has only become more dire. To raise awareness of the dangers of overdosing, the Sonoma County Department of Health Services invites the public to attend a free special event that will include music, art, food, demonstrations of overdose prevention tools and a display of classic lowriders from the Latin Rollers Car Club.
The event will be held Saturday, Aug. 30, from 1 to 4 p.m., at 1430 Neotomas Ave. in Santa Rosa. Participants will be able to observe a demonstration of the opioid overdose reversal drug Naloxone, which is also sold as Narcan. Strips that allow users to test for the presence of fentanyl in drugs will also be on display.
This free, family-friendly event is a celebration of life and a day to honor the memory of loved ones lost to overdoses. There will also be speakers, informational booths, community resources, activities and a distribution of free Narcan to help save lives.
Those affected by overdoses are not just individuals with substance use disorder; many people have friends or family who have died from an overdose. In recognition of this, the Sonoma County Board of Supervisors recently proclaimed Aug. 30 as Overdose Awareness Day. Join us to help reduce the stigma of overdose and substance use and hear the stories of friends and families who have lost loved ones.
“Overdose does not discriminate; it impacts every neighborhood and every family,” said County substance use disorder manager Shelley Alves. “This fight doesn’t end. We must remain vigilant, adapt to the changing drug market and stand together as a community. Every voice, every action and every effort matters if we’re going to save lives."
Media Contact:
(707) 565-8619
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